Search Engine Optimization

SEO Auckland

SEO Specialist in Auckland, New Zealand

Local SEO, short for local search engine optimisation (optimization in US) is what comes after owning a business website where your local customers can visit online. If you’re yet to own a website for your business in New Zealand, first consult for our professional web design services.

At HNC Digital, our Auckland based local SEO specialists can guide you through on implementing best strategies to boost your local sales and visits.

Website Design

Let's Get Your Business in Front of Potential Customers.

4 Simple & Easy Step

Step By Step SEO Guide

1

Let's Have a Quick Consultation

Tell us more about your business, operating locations, service areas and ultimately your business goals so we know exactly how to optimize for general SEO.

2

Let's Do Keyword Research

Once we understand more about your business, we can choose and collect the best SEARCH keywords which your website could rank for. Our SEO specialists will choose the most effective and low-competitive keywords so your business can outrank other businesses within the same industry.

3

Let's Start Optimizing for SEO

Once we know your “target search keywords” or “target search queries” we’ll start optimizing your business website for on-site, off-site and technical SEO for the best possible search engine appearance performance.

4

Monthly Analysis And Reporting

Our SEO specialists will continue to work on your website’s general SEO performance and provide you with monthly analysis and reports across many levels. 

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Did You Know?

Importance of Search Engine Optimisation

SEO, short for search engine optimisation (optimization in US) is what comes after creating a website for your business.

If you haven’t yet created an awesome website for your business in New Zealand, first consult for our professional web design services.

At HNC Digital, our Auckland based SEO specialists can guide you through on implementing numerous strategies to get you started on the right track in the world of SEO.

For those of you who are new to the idea around SEO, its sole purpose is to get your business website to rank as high as possible on search engine results pages (SERPs in short) such as Google or Bing so more users that are searching for specific terms are likely to see and click on your link therefore landing on your website and purchase your services or products.

So, if you are a business owner and want to generate more customers and leads online, ranking on top of search engines is mandatory.

Let’s go over some basic questions we get a lot:

Let's Dive Straight In!

What Exactly Is SEO?

Like we have briefly answered the question above, SEO is all about trying to get your website to rank on Google so more people will visit your website month after month.

So, what does this mean? A business that ranks well on SERPs for many different keywords have the greater potential to getting more phone calls, location visits (if a business has a physical location), emails, etc.

For example, for web design or SEO companies like us will most likely want to rank for keywords such as “SEO services Auckland”, “SEO specialist Auckland”, “SEO Auckland” or simply “SEO” solely because this is what our business has to offer to our potential customers. 

There are hundreds and thousands of other keyword combinations that can be made around “SEO” and “web design” so our goal is to rank for as many keywords as possible to maximize our exposure. 

By optimising the website for search engines the correct way, the speed of which your website appears on Google will likely to be quicker and quality of leads you get will likely be better for later conversions.

You can think of the term “quality” this way and let us give you a simple example. 

Let’s say John, a resident in Auckland has trouble with one of the pipes at his house for the first time and needs urgent help from a professional plumber but knows no plumbers around him. John will probably get on his computer and start typing “local plumbers” on Google to get a list of plumbers in Auckland.

And upon John’s search request, Google will use its super computers to get the perfect list so that John can receive the right service that he needs.

As you would normally do, John will probably pick one of the plumbing companies that are on the first page of Google’s results page.

auckland plumber example seo services hnc digital

The Auckland plumbing business that receives the phone call from John has just got themselves a “high quality lead” because John is most likely to pay for the plumbing service.

Quite simple, right?

It’s very important to make sure your business website appears on results pages for specific and relevant search queries otherwise what’s the point of ranking for a keyword that is totally irrelevant to what you have to offer.

For those of you who are starting to take SEO seriously or want to learn a little more, you can refer to the most commonly asked questions.

For Businesses That Are Run Locally.

What Is Local SEO?

You can view our local SEO description section here.

Let's See Why You Need It.

Why Do You Need SEO?

SEO is definitely one of the crucial factor that is likely to determine a business’s long term goal and success, at least in most cases. 

According to studies by MOZ, one of the most reputable SEO software company, the percentage of people that perform a search on Google and stay on the first page are as high as 92%. 

Simply put, people that use Google don’t even bother going to the 2nd results page because Google is so smart and good at giving its users the best results on the 1st page.

Regardless of how good your business products or services are, they become pointless without generating enough traffic to your website.

So, your first mission would be to start climbing your search rankings to maximize the exposure until you reach the top rankings for keywords that you business is around.

It's About Time For Your Business.

When Do You Need SEO?

SEO is what comes after owning a business website where its products or services are promoted. 

If your business already has a website then it’s about time to get serious about how well it ranks on search engine giants.

Take a moment to think about these THREE questions:

1. How many keywords, also known as search queries, does the website rank for?

2. How well does the website perform against your competitors?

3. What’s the monthly organic traffic on the website?

Based on the questions above, does yours satisfy and tick for all of them?

If you’re new to SEO or just don’t really know where to start, you can talk to one of our SEO specialists about how we can help you optimize for keywords within your industry and get the best possible rankings.

If you would like to learn more about how SEO can benefit your business, talk to us for our quality SEO services.

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